WTTC and UNWTO Sign Historic MOU to Advance Global Tourism Cooperation

June23.The World Travel & Tourism Council (WTTC) and the World Tourism Organization of the United Nations (UNWTO) have signed a Memorandum of Understanding (MOU) at the G20 Ministerial meeting in Goa, India. The MOU aims to strengthen public-private sector cooperation on a global scale and promote job creation, talent development, and business opportunities in the tourism industry worldwide. The collaboration between WTTC and UNWTO will focus on various aspects, including sustainability, resilience, crisis management, and community empowerment.



Key Points:

1. Advancing Public-Private Sector Cooperation: The MOU between WTTC and UNWTO seeks to enhance collaboration between the public and private sectors to drive the transformation of the tourism industry. By working together, both organizations aim to promote tourism on the global and national agendas while focusing on areas such as skills development, innovation, entrepreneurship, and investment.

2. Sustainability and Resilience: WTTC and UNWTO will jointly work towards a more sustainable and resilient Travel & Tourism sector. This includes initiatives to foster community empowerment, inclusion, and sustainable practices. The partnership will also draw from the lessons learned during the COVID-19 pandemic to strengthen crisis preparedness, management, and recovery in the tourism industry.

3. Benefits for Travelers, Businesses, and Destinations: The collaboration between WTTC and UNWTO is expected to create a powerful synergy that will benefit travelers, businesses, and destinations alike. By leveraging their collective expertise, the two organizations aim to shape the global landscape of tourism and open doors to endless opportunities in the industry.

4. Strengthening the Future of Tourism: The UNWTO Secretary-General, Zurab Pololikashvili, emphasized the importance of strong public-private partnerships in transforming tourism and building resilience. Consolidating the partnership with WTTC will allow both organizations to join forces and work towards a better future through tourism.

5. A Prosperous Future for the Tourism Sector: Julia Simpson, President & CEO of WTTC, expressed enthusiasm about the historic MOU, highlighting that it paves the way for collaboration and a prosperous future for the Travel & Tourism sector. The partnership between WTTC and UNWTO has the potential to shape the global tourism landscape, benefitting various stakeholders and creating positive impacts worldwide.


Conclusion:

The signing of the MOU between WTTC and UNWTO marks an important milestone in advancing global tourism cooperation. By leveraging their respective strengths and resources, both organizations aim to drive sustainable and resilient practices in the tourism industry. The partnership will foster collaboration, innovation, and community empowerment, ultimately leading to a better future for the Travel & Tourism sector and its stakeholders.

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